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I am often asked how I got into the fishing lure business. I can answer that very quickly. The Mooselook Wobbler is our very favorite lure and it became very difficult to find it. Thankfully now I will never be out of lures.
The Williams company was founded by the classic Williams Wabler® developed by brothers A.D. and Malcolm Williams at the turn of the 20th century. Having returned from a successful gold strike in the Canadian Yukon during the 1898 gold rush, the brothers eventually settled in the Niagara Falls region of Ontario Canada and New York in the United States. Being avid anglers they experimented with different designs and, as near as can be ascertained, developed the Wabler about 1916. Their main commerce being precious metals refining, it was only natural that they apply their trade to the lure they developed. Since the first Wabler was produced and still to this day, every Williams lure is finished in genuine silver and/or 24 karat gold plate.
The Mooselook, a favorite for trout and salmon in both the northeastern United States and Canada has been produced in the Brecks facilities as of fall of 2002. The proven shape, weight and action of the Mooselook will be carefully maintained. Plated finishes will be improved upon by our state of the art facility, Williams Recognition, which also produces the Williams lure finishes renown for their quality and durability. Copper and brass finishes will be further protected by a plated and baked on clear outer coat which remains clear indefinitely and also renders these lures basically tarnish proof and salt water resistant. Painted finishes will be automotive powder coat applications with sharp clear contrasting accents.
In 2013, Brecks acquired the Savant spoon company of Andover, Massachusetts. The Savant lures are recognised for their proven actions and effectiveness in the water.
In February 2014 Brecks acquired the Lake Clear Wabbler. The Lake Clear Wabbler is almost 100 years old. The Lake Clear Wabbler is now manufactured with Williams, Mooselook and Savant lures at the Brecks facility in Canada. Their claim to fame is the quality genuine silver and 24 Carat gold finishes found on the original Williams lures.
The Williams, Mooselook, Savant and Lake Clear Wabbler fishing lures are made in North America by angler for anglers.
Lake Clear Wabblers
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Williams |
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Lake Clear Wabblers have been angler favorites since 1920. To be able to claim the title of being the original and still most popular lure in this spoon style nearly 100 years later is saying something. The classic shape of the original Lake Clear Wabblers have often been copied but never duplicated. 
The Mooselook Wobbler was developed in 1938 on Lake Mooselookmeguntic in the state of Maine from where it takes its name. Arguably the most recognised and to this day popular trout and land locked salmon spoon in New England. The Mooselook wobbler is also a popular trout lure anywhere anglers fish for them.
Savant
spoons were designed to run properly at a range of speeds, not to turn
on themselves and more importantly to catch fish….which they do. Finished
in genuine silver and 24 carat gold, nothing reflects light like genuine
precious metal finishes.
The first Williams Wabler was stamped in Buffalo NY sometime around 1914, full production began in 1920. Williams have been produced in Canada since 1978 and are now entirely produced in the Brecks Sherbrooke Quebec Canada facility along with Mooselook.
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