Available in one size:
B40 - 2 1/4" long, approx weight 1/2 oz

The Bully lure has been discontinued in this color. Quantities are limited to what we have in stock. When they are gone, this lure will no longer be available.

The BULLY, so named because it is the heavy weight of the Williams family, is modelled using the proven design of the most popular and original Williams lure, the Wabler.

The Bully features a realistic 3D eye, stamped scale pattern and 100% more weight. The size 40 weighs in at a 1/2 oz., the 50 at one full oz. and the 60 at 1-1/2 oz.'s. It will cast like a bullet and maintain its depth upon retrieve or while trolling.

The openings on the Bully are oversized to allow more freedom of movement but also to create an audible sound detected by fish.

The Williams trademark stabilizing ridge prevents it from rotating and imparts a darting action.

Featuring the genuine silver and 24k gold plate Williams is renown for, a further protective “electroclear” outer coat is also incorporated in the plating process. Rendering the Bully, as well as all Williams silver and half & half lures, saltwater resistant.

Ideally suited for long casts from pier, dock or boat, use in current areas or for trolling when you need to get down there, the Bully's action and precious metal flash will trigger aggressive strikes.